Heinz: Talk to the plant
Heinz via Daddy have release a site that is putting the theory "Talking to plants help them grow better" to the test and everyone is invited to participate.
The site talktotheplant.com was launched to promote the new Heinz concept "No one grows ketchup like Heinz" and in order to prove that - and not just say it - we set up a rig consisting of two plants, one speaker and one microphone. (The rig is actually a small room behind DaddyÃ¢â‚¬â„¢s server room in Gothenburg).
The control plant is actually pulling ahead but it's nice to see the blog cover this in a recent post.
This live broadcast via the web in which users have some impact has been a popular format in the last 18 months.