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December 16, 2008

NFS Undercover Game

nfs_undercover.jpg

EA Australia have released a multi-player racing game to promote the latest from the Need for Speed franchise NFS Undercover. The game was created by new Sydney digital agency Future Buro which is headed up by previous Fluoro founders.

Fluoro were responsible for the previous NFS game which was full 3D where as this game is a much scaled down 2D racer. The small dimensions allows it to fit into your iGoogle page. I think this is a better promotion although not as flashy. Why promote a 3D racer with a scaled down 3D racer? It's like trying to sell gourmet pizza by giving away plain pizza.

In recent news EA seem to have put NFS on the back burner for a few years as they realised now releasing a new one each year doens't work.

Future Buro have also started an agency blog. Good luck guys.




 

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