View the complete news archive here

January 22, 2009

A Kitchen wiki

kkwiki.jpg


Every couple of weeks, Trish from Kraft AU publishes a little email newsletter with a 5 recipes and some nice big pictures out to Australia and beyond. In it's current guise, it's faithfully published each fortnight with the help of the digital team at Wunderman in Melbourne. (Trish is a "food scientist", and scientists are really smart, usually, so it's good - well written, super tasty dish combinations, full course stuff)

So thats one thing, good food options each fortnight, yumo.

So when Trish was looking to spread the good word about her Kraft Kitchens email, the thinking was "Why not give everyone else the opportunity to add their own little finishing touch to some of her super recipes?" - Like a recipe wiki, where (not unlike the earths best encyclopedia) members can suggest new or alternate ingredients, methods, hints & or tips to a chosen recipe, or just agree/disagree with someone else's well considered alteration.

oh and if you add to the list of suggestions/changes/amends, you go into the running for dinner prize worth a $1000 (thats 3 zero's) for you and your "team" of foodie friends.


Great for Vegans and Vegetarians, lactose intolerants, celiac's, Nut allergic's and Buddhists +++ looking to for ideas that don't use whatever it is in the recipe that may offend them, like prawns or garlic...


Anyhow it's pretty good, it's at kraftkitchens.com.au and really interesting to see all the options you perhaps might never have thought on your own, the wisdom of crowds indeed.

ps. If you're into food, then you should sign up for the newsletter, but if you have an opinion, and tell Trish, you'd be signed up anyhow.




 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)