Tumblr V5 video
This is how you launch a new version. Not some shitty press release but a video explaining everything quickly and easily. Hey even throw in words like "sick" and "sexy" too. Can't hurt.
Next time you launch a new site for a client why not produce a video that sells it to your audience. This is especially important for sites that, on the surface, might not seem that exciting to the consumer. Sites such as community sites or the more functional sites such as banking and travel. Why assume your visitors are going to explore all the great features you spent months planning and building.