Wookie in my cuboard. A Lesson in Seeding
To bad this is not a viral for Ikea.
This video is a year old but it took a Digg post to propel it to one of the top videos.
It doesn't matter if you have a fantastic video (or a stupid one with a Star Wars sound effect) without the proper seeding or promotion it will go ignored.
Droga5 know this and that's why their Guitar Hero bike video shot up so fast. They knew the right people to seed the video to.
Next time you're about to launch a viral video, game or basically anything that doesn't already have a large media budget make sure you have a proper distribution list outside of the traditional media. And if you already have one make sure you thank those who help seed your work. They should all be on your Xmas present list for 2009.