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February 14, 2009

How Marvel is killing DC in the digital world: Part1

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One only needs to look at the homepage of Marvel and DC to see who is winning in the digital world.

But if you scratch a little deeper you'll see by how much. I like looking at both companies as the printed comic world must be suffering in this digital age. And here are the two biggest companies in the area and both trying to adapt and introduce a new generation to their evergreen franchises.

I was going to put all this into one post but there is too much to talk about so I've broken this into parts.

Disclosure: I work with Marvel directly at Soap and also work indirectly with them on Activision projects. But have tried to be unbiased in this series of posts.

Part 1: Be Topical

Marvel: M.O.D.O.K goes off at a A.I.M agent Christian Bale style. Great timing and the production on this is quality

Marvel: Spider-Man meets Obama
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This piece of genius has gone into its 5th print run.

Sorry Superman you'll have to wait 4 years until you can meet the president.

Marvel: Spider-Man and Stephen Colbert Join Forces
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This came before the Obama special and show that Marvel have their finger on the pulse.

NY Comic Con
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The first major Comic Convention for 2009 was held in New York recently and we have coverage from both companies. This is much smaller than the San Diego convention later in the year but I think coverage of that will be similar to coverage of the NY one.

Marvel's is here and have news posts, photos and video out the wazoo.

DC's is here and has slideshows and pod casts.

Marvel wins here too. They even present the content aggregation in a better format.

Future Parts
This is only the tip of the iceberg and in future parts I'll be looking at how they treat individual comic franchises, quality and frequency of content, how they tackle social media (Marvel on Twitter is a case study in itself), their impending MMO releases, their communities, how they treat their film and TV releases and how to monetize their sites.

These is a great case study for anyone who complains that their clients "have no content" or who wants to see brands that do it right and wrong in the same market. Both companies have more content than you can imagine and both have admired brands and a rich history. I'd also be interested in hearing what everyone else thinks of the Marvel vs DC battle that is going on. Also if I have missed anything topical lately that either company has covered.




 

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