You know when you had to visit your grandparents and you'd always say "but do I have to"? Well why is it that people pack to see a grandfather of adland in droves?

Here was the write up from his Melbourne talk which we are told was the same as the Dubai one. It sounds great.

"The advertising guru will share his personal tips on unlocking the secrets to success – what he calls the three elements you need to know to do great work.

The three keys are not what you might imagine – but they will certainly make you think. "

But after checking recent reports from the talk it's a different story.

Isherwood labours the point at Lynx : Middle East Campaign

The bizarre Dr Bob baffles Melbourne adland: Crikey

Stan from BrandDNA

At least he didn't pull a David Carson and just not show up :)

Why go to this length to hammer a point home that even after 60 minutes seems to have been lost on the crowd as a whole. I did not witness either talk but if the opportunity arises I will certainly pass. I have seen too many misguided, self indulgent and boring talks to not sit through another one.

Bob please use your power for good not evil. With so much experience a simple Q&A session would have been more beneficial.

Bob either seems to have dropped right off the deep end of the genus into crazy town or actually is a genius making a big joke of everyone who sat through his recent talks and our feeble minds can't comprehend what was special.