Carousel: A Cinema 21:9 Production
This is pretty amazing:
A site for Philips new 21 million:1 cinema plasma/LCD.
It's spectacular and very expensive.
Felt close to Halo: Believe, and the masterful HBO voyeur in the richness and production of the film components. I'm a huge fan of "film" online, and the shift away from vector as a primary source for Marketing footage use/animation online.
It's the future ladies and gentlemen if you didn't know that already. It's just a wonderful thing to see an open approach to content creation and the use of it across multiple channels, or it's use in an agnostic manner. There's so many "TV ad guys" freaking about their jobs in the years to come - well you don't need to freak you just gotta look at using film beyond the viral. Seriously.
What's super is you can see how easily it will shift across the different key visual channels and the way that the interactions been integrated for this example is really really nice. Consisting of a Lighting guy, Director and SFX walk on that has some really sweet little bridges.
It's from Tribal DDB amsterdam.
Take a look - my 2 cents: I like halo and voyeur better still though, this just didn't have the same level of craft or tangibility.