Aussie digital D&AD Nominations and In Books
The digital side of Australia has pulled out a record year with 4 nominations and 2 In-Book in this year's D&AD.
3 Nominations came by way of "Mobile Marketing" which makes sense as Australia has more mobiles than people.
Mobile: Sydney Dogs & Cats Home: Throw Us A Bone: M&C Saatchi/Mark view here
Mobile: Sony Australia: Quantum of Solace Campaign: Euro RSCG Australia view part of it here
Mobile: United Nations: UN Voices Project: Saatchi & Saatchi Australia view here
Brand Applications: TED696 Project: BMF view here
Viral: Pony / Clown / Lollipop: Clemenger BBDO for their Offset the Evil viral videos.
Note: they were not originally distributed via Youtube which might explain the low view rates
Broadcast Innovations: ABC: The Gruen Transfer: Three Drunk Monkeys View the ad mixer here
This is Australia's best showing at D&AD for digital.