Living Sasquatch for Jack Link's Beef Jerky
This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.
Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.
Read more about the project on Boffswana's site.