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May 24, 2009

New Tool for Building and Managing DoubleClick Rich Media Creatives

On April 30, DoubleClick Rich Media announced the launch of DoubleClick Studio, a free rich media production and web-based workflow tool. If you've produced DoubleClick Rich Media ads in the past, you're probably familiar with either DoubleClick Motif Ad Kit or DoubleClick TABS,which is used in Europe. DoubleClick Studio is the next iteration of rich media tools complete with improved components for Adobe Flash, AS2 and AS3 APIs, and a quicker, slicker web-based workflow.

If you're on a creative team tasked with building DoubleClick Rich Media creatives for the DART ad server, DoubleClick invites you to sign up for an account at studio.doubleclick.com. Here's some things they think you'll like about building and managing rich media ads with DoubleClick Studio:

  • Smaller, more versatile, Flash components make it easier for novice ad builders to create rich media ads
  • Powerful AS2 and AS3 APIs let advanced programmers and developers build ads with code and access innovative external data sources
  • A web-based interface makes the entire workflow easier with tools for keeping creatives organized, seeing where each creative is in the process, previewing and debugging creatives on live URLs, and submitting creatives to QA
  • Advanced preview features allow you to generate multiple creative previews for a campaign in a single URL, change the preview background to a live webpage, and test event reporting triggers from the preview page

To see some of these features in action, take a quick tour of DoubleClick Studio in this short video from Shamim Samadi, product manager for DoubleClick Rich Media.


Visit studio.doubleclick.com to learn more.



 

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