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February 13, 2010

C.R.A.P.A.D.S

CRAPADS is a new viral campaign promoting Rich Media from Pointroll. I'm guessing pointroll as they are the only company mentioned vaguely on the site.

Execution it's well done but isn't this preaching to the converted? If you have a spare 7 minutes (who doesn't!) check out the video.

Do you think a campaign like this is worthwhile. I have become a hater of unbranded "virals" these days and think even if Pointroll are responsible for it no one will know or care.

Campaign found via Adrants.

When doing a pastiche of those old training videos you can't go past Ben Stiller's Red Hour Films video.

In local banner ad news there is a push to raise the standard banner file size from 30-40k to 100k. Clemenger BBDO Sydney will be running a test with a client and Hall and Partners are setting up a research/testing framework to run a proper study on the differences in brand recall, purchase intent, CTR and other factors between a 40k and a 100k banner. Firfaix and Eyeblaster locally will support with the media serving.

We'll keep you posted on how this progressing. If Australia was to adopt this larger size as default it would put us ahead of the entire world. So we'll be known for that and Russell Crowe.




 

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