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February 13, 2010

T-Shirt War & Stop Motion

They say "sex sells" and that is still true but if you want to "go viral" stop motion is a much safer bet.

T-Shirt War is one of the more original stop motion videos I've seen in a while.

If you analyse the video there are a number of factors at work here that make it work.
1: Stop Motion
2: Humour
3: "How did they do that" factor
4: Pop culture references

I also found the credits at the end interesting. The talking to the camera and driving the views to the BTS video, their site, the collaborators sites and an offer to buy and make my own shirts. Great use of the time and a much better call to action that works on all embedded videos too.

Here is the BTS video.

And if that wasn't enough here's another stop motion video doing the rounds this week

This one combines
1: Stop motion
2: "OMG a student did this!?" factor
3: Humour
4: Pop Culture references

At the other end of the spectrum "super slow motion" is another sure fire "viral" hit.

If I owned a Subscription TV company I would commission a stop motion and super slow motion TV channel. I think people have had enough Nature docos they want to see shit exploding in slow motion.




 

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