And Then There Was Salsa
Goodby do the Vimeo takeover thing for Frito Lay's Tostitos' (I love their corn chips) Sasla Sauce.
Like their Wario experience before and W+K's Let It Shine for Honda these always have a big impact. This style of takeover is here to stay. The fact you can still embed the video, rate and comment is what I like best it doesn't sacrifice functionality to make it work.