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March 1, 2010

Your Life is a Game

I love this presentation. I went to order the presenters book and realised it was already in my cart, saved from a previous session. The talk goes a little off the deep end at the end but still shows why many advertising agencies and marketing departments need to embrace gaming in a psychological way.

This is a topic we at Soap Creative have been taking seriously for a while now. We wrote about it in our piece for the soDA Digital Marketing Outlook (pg 34). One of the few companies out there doing this is Bunchball with their Nitro platform. Getting clients to understand the genius of this is a little harder. As a lot of the thinking goes into the behind the scenes and the psychology of "why it works", it's not instantly sexy. I predict the term "meta game" to become much more prevalent in marketing speak over the next 2 years.

While TED gets a lot of press DICE had some solid talks this year. View more of them here.

Side Note: Congrats to the team at Naughty Dog who cleaned up almost every award possible in the 13TH ANNUAL INTERACTIVE ACHIEVEMENT AWARDS which was held at the DICE Summit.




 

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