Honeyway Train AR Game
Boffswana releases their latest augmented reality (AR) web based project for
Saatchi and Saatchi NY and their client General Mills' for Honey Nut Cheerios.
A world first Augmented Reality (AR) game using the Unity3D engine.
It was vital that the physical world becomes part of the game as opposed to AR being a gimmick pasted on top. So the actual Cheerios boxes activate and control the game.
It is a unique game experience that offers kids something they haven't seen before, and most importantly it's a whole lot of fun.
The game controls are very intuitive and the user controls everything with the box from clicking "Start Webcam Game" all the way to the "Game Over".
More info here