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March 28, 2011

Air NZ loves viral videos

Air New Zealand are on a "viral" video binge with two new videos released this week. First we have Richard Simmons for an in-flight video


and Snoop hooking up with Rico their muppet for a new song.

Rico's first outing late last year did quite well for Air NZ with the Happy Hour video reaching 380,000 views

Just last year they did a NZ Rugby team safety video which earned them 800,000 views.

These come 2 years after 5 million+ views to their safety video with the body painted staff

You can imagine the other airline marketing departments asking their agencies "we want to be like Air NZ" as they lust after the Youtube view counts and press generated from these endeavours.




 

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