Banner Blog: Where banners click
We're looking for a sponsor or advertisers
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
View the complete news archive here

August 10, 2010

Expendables Takeover


This nice YouTube takeover is pretty much perfect for the movie.

Nice work by TVG. Thx, @Grafikspam.

August 8, 2010

Posts per Month

It looks like in 2010 we were down on the average number of posts. The actual average has dropped 3 from 27 in 2008 to 24 in 2010. There doesn't seem to be any trends besides the fact 2010 is much slower. Traffic wise though we have been higher than previous years.

July 28, 2010

Ice Mission for Auckland City Mission


You have only a couple of days to see it before it melts so get in quick. The Ice Mission site asks users to text FIRE, WATER or STEAM to break down a large ice block and help raise money for the Auckland City Mission. It's from Publicis Mojo NZ who have been doing some great work lately.

The only downside is when nothing is happening the video is so static and there doesnt seem to be a climax or major payoff at the end.

We're seeing more inventive ways to get people to donate. M&C Saatchi's "Throw us a Bone" was another great example of rewarding people who donate and actually making it fun.

July 24, 2010

Sony PS3 Ad Ripped off by NZ TV3

I would have expected to see this on Mumbrella but TV3 thought they could
copy one of the most popular campaigns of the last 12 months and get away with it. It's bad to copy TV shows but the commercials.... yeah lets go with it.

Here is the ad in question. You can't get much more of a copy and paste job than this.

And the original

What did Sony do? send threatening legal letters? No they had Kevin Butler send a great response via the Playstation blog (which is one of the best blogs in the industry)

"It's been said that imitation is the sincerest form of flattery. If so, color me flattered. However, I do have some constructive criticism for the work that I would like to share.

1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.

2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.

3. The beard. I think it should have been longer.

4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.

5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

It's clear to me that TV3 appreciates great advertising and I'd like to thank them for their efforts. In fact we'd like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming. I only ask that TV3 doesn't use our actual footage, but all future homages of this sort are now Kevin Butler sanctioned.

You might be asking, "What's in it for you, KB?" Well, I asked that too, and here's what I've come up with: I'd like TV3's support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND. I see this as the only way to make it right with the world. Our super hero team-up could bring the benefits of incredible HD games, Blu-ray movies and the wealth of content available on the PlayStation Network to billions of New Zealanders. Only a total victory in that fine country will satisfy this situation. That, and a box set of Flight of The Conchords sent to the fine creative team in our marketing organization.

Let's do this.

I await your reply via my Twitter account: @TheKevinButler"

To which @TV3nz responded with: "@TheKevinButler sounds like a fair deal to us Mr Butler!"

The issue was raised in an NZ gamer blog Button Masher and then reposted at many other blogs like Kotaku where I saw it.

The whole debacle has now fully played out with TV3 pulling the campaign.

Gamer Justice is served. While 4chan is feared don't mess with gamers. They are just as organised and scary. As seen by the NZ actor Dai Henwood of the TV3 ad getting attacked on Twitter. Fair go he's just a guy earning paper.

Kevin Butler & Old Spice Man


Sony's "Kevin Butler It Only Does Everything" campaign by Deutsch would be the talk of the advertising town if Old Spice Man by W+K didn't come into the picture. The two campaigns are actually similar in the fact we have a fake spokesman with fantastic comic timing with a tight script talking at the viewer. Both resulted in increased sales and both created catch phrases that . Oh and I personally love them both.

If only Kevin Butler responded to real consumers on Youtube instead of just Twitter and fake consumers.

Check out @TheKevinButler & @OldSpice on Twitter and you'll see even more similar tone, probably due to the fact you have just 140 characters to get across the punch line.

And while the entire world loves Old Spice Man, Gamers love Kevin Butler. As seen here with his cameo at the the Sony E3 keynote.

I look forward to many more Old Spice man and Kevin Butler ads in the future and the waft of copy cats to come.

Previous Page Next Page

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (68)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (81)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
January 2013 (1)
November 2012 (1)
August 2012 (1)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)
If only Sandra Sully would read the Bannerblog news. She's hot!   Yeah Sandra wouldn't return my calls. Koshie said he'd do it but I never even asked him.