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April 15, 2008

Dunlop Volleys

The site for the new Dunlop Volleys campaign is the first one in a while where I've actually taken the URL from a poster, and actually visited it. Hey, the system does work!

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I've always liked volleys. They're a real basic sweet shoe you can't go wrong with. If you're a kid at school, your mum can buy them at Big W but you still won't get bashed up for it. And if you're an indie inner city skater, you can also wear them without fear of sneaker snobbery.

dunlop1.gif

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They've based the whole campaign on a middle aged guy in a knit sweater playing the tunes of classic songs, by making fart noises with his hands (you can't get much more un-snobbery than that eh?). Ending with one of the best taglines I've seen since the 60s: "Volleys - Exceptionally Average".

I like their site too. Nothing amazing about it. But it works, is unoffensive. And is worth a look. Straight into it without any fuss.

Just like the shoes, I spose.

Lovely work (posters, TVC and microsite) from the good guys at Marilyn & Sons.

< /end blatant attempt to score a free pair of dunlop volleys>




 

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