Last night was 12th AIMIA awards which was held in very hot Adelaide.

With 21 awards there were quite a few winners but for me the three main categories were:



Best Entertainment
Winner: TEQUILA\: Wedding Crashers online campaign (well deserved)

Best Interactive Advertising
TEQUILA\: Life On Mars (again well deserved)

Best Integration with an Offline Advertising Campaign
Clemenger Proximity: Online launch - a.o taste

The full list of winners with links can be found here.

Worst speech would have to go to Massmedia who couldn't resist trying to sell themselves on the night and ended up sounding like cheeseburgers.

Note: we (Soap Creative) didn't win anything but it's hard to go up against Wedding Crashers and Think Tank.