Campaign Brief had a link to this interesting idea.

From CB "World-first opportunity for a company to embed itself at the centre of a stand-up comedy routine to be posted on YouTube. Cummins & Partners Melbourne copywriter and stand-up comedian Jason Rose has launched a website – themassivejoke.com – that offers a unique opportunity for a company to promote itself on YouTube. The site will auction off the chance for a business to place itself at the centre of a stand-up comedy routine that Jason Rose will perform and record at a live comedy venue and then post on the video-sharing site."

I'd be interested in how this goes. Youtube is a wierd beast, the cream does rise to the top on many occasions, Little Superstar being one good example, but there's also many pieces of questionable content (read: stupid videos) that get half a million views that leave you scratching your head as to why.

I hate to fill up the news with Youtube videos but here's another killer vid from India. Bollywood doesn't get much better than this.