Banner Ads Come to Verizon Mobile

Look out for bannerads on your mobiles as Verizon take the the initative and place banners on on news, weather, sports and other websites that users visit via their Verizon mobile phones. Read the full article here on Marketing Vox. There's also an atricle about Yahoo! dipping their toes into this area too. This will be far more to do with branding and less to do with CTR. Which I think is a good step in thinking for banner advertising.