Cars Guide: Day Rider

CarsGuide.com.au has produced a cartoon spoofing Knight Rider which is being promoted on Youtube. It's being promoted on the homepage promo spot which I'm guessing has been localised for my Australian IP? What do people think of the homepage video placement? Do people actually watch the videos there? The actual URL for the campaign which has a competition to win a Transam isn't linked on the Youtube channel or the video's page and the which seems like an oversight.