New Aussie Digital Blog

AdNews in Australia has launched a new digital advertising focused blog called Digital Watch, touted as "designed to get your digital dollar working harder". It's interesting the blog resides on the GPY&R URL and seems anonymous as to who actually is posting the articles. How can I judge the merit of a negative post about a project which for all I know could have been written by the receptionist. Also by branding the blog so heavily with GPY&R they may alienate many other agencies/competitors. I made a conscious decision not to make Bannerblog a Soap Creative product. It was important for the blog to be unbiased and seen to promote online advertising and not my agency. But my little rant aside it s a good step for the Australian press to cover more digital work which has been lacking in the past. We'll see how this blog pans out.