Google Buys Feedburner

Google has bought Feedburner. The RSS feed tracking site that tracks over 70,000 blogs. The price is reported to be around $100 million, which is chump change in the recent spate of acquisitions. Seems everyone is cashing in. More details here. This is a great move for those who have an adsense account as this will open up RSS feed ads. It also gives Google a great stranglehold on blogged content search.