How not to fake the "V" word
The next time you put a video on Youtube or create a branded Myspace page for a brand just remember that we can all see the stats on views. So if you video gets a few hundred views or your brand has less Myspace friends than my mum, it's probably not worth trying to promote this as successful work.
Faking these stats might seem easy but it's not just views that make up a Youtube videos stats. It's favs, rating, comments and links. Those are a lot harder to fake. Same goes for Myspace and there you need comments and an active forum.