Webby Awards 2008

The Webby Awards 2008 call for entries is open. More notable is the 8 new interactive advertising and mobile categories which have opened up. See below. - Banner Singles - Branded Content - Email Marketing - Game or Application - Mobile Advertising - Online Commercials - Online Guerilla Marketing - Rich Media Single: B to B - Rich Media Single: B to C - Rich Media Single: Non-Profit/ Educational - Rich Media Single: Promotional There are also 3 campaign categories of Banner, Integrated and online. It looks they have taken on the feedback from judges and now the webbys will be taking on other advertising awards head on. Entries close October 26, 2007 with winners announced in April 2008. I'm interested in participation rates from agencies and what they think about the Webbys getting into online advertising awards.