Summer is almost here and the battle for what deodorant guys will use is heating up. Here's what I've seen the leading brands doing lately. If I've missed anything please let me know in the comments.

World's Dirtiest Film

Axe has partnered with College Humor to put the call out for dirty directors to create The Word's Dirtiest Film.. They've enlisted David Spade to be the face of the competition which seems a good fit as does College Humor.

Bom Chicka Wah Wah Island

Lynx in Australia held a stunt on Bondi where 30 women landed om the beach and were met by the Nerds FC.
The girls are now all tagged with GPS wrist bands which you can track on the site and you can see coverage of the event on the site. It's a little fiddling navigating though, so be aware.

Lynx Showers

Lynx have also started Lynx Showers which doesn't have the same humor as Man Wash but anything with women in bikini's playing twister is good with me.

TAG Testees

I'm not sure guys want to be referred to as testicles but Tags new Tag Testees site doesn't hold back on the innuendo. Interesting choice of female talent. They seemed to have gone with a more realistic representation of females.

World's Biggest Bikini Shoot

Sadly they all get trumped by Cosmo who recently held the world's biggest bikini shoot at Bondi Beach. Now not exactly competing with the deodorant brands this was sent me to me by more friends than any of the other promotions combined. With 1010 women in bikini's they beat the previous world record of 300 by a long shot. It also got them coverage the world over.

See photos here on SI or video here on Reuters.