Seth Godin on the Future of Advertising

Sure, everyone's pitching in on this topic, but here's what emanated out of the smart, shiny noggin of Seth Godin: "The problem is that ad agencies have defined themselves as the people who take the mediocre products and add interesting ads to them, and washed their hands and say, we can’t do anything about what the factory brings us." Nicely put. Found via Katie Kempner's podcasting site on Advertising & PR, which led me to the blog of John Winsor (Cultural Radar Operator at Crispin Porter + Bogusky), which pointed me to the wise words on Seth's site.