I don't think this is so much of a site launch, as a site I've just noticed.

Help is a pharmaceuticals company with a trendy little site. Kinda like if Nudie/Innocent took over Panadol.

I reckon the web is more in need of better writing than design. And Help delivers. Especially for a company that sells something so un-web2.0 as headache tablets:

Extract from the website:

Coatings and dyes can make a pill look prettier but they don’t really help you with your headache, and that’s what we are trying to do. If you enjoy coatings and dyes, you will have to eat them separately.

Thank you. You have given me relief from my headache without adding to my pain by making me read your overly verbose T's and C's or look at heavily-flared photoshop designed packets.

Nice.