3M and corporate stealing of ideas
Here's a recent example of how trying to save a few thousand dollars ends in FAIL for the brand. What a simple problem to avoid.
Someone should be fired. I wonder if any agencies have paid the originators of ideas that they have appropriated.
I heard EA paid the creator of the original video that sparked the video response below. Good karma there. It shows you don't even need to be fast. The response was 12 months after the fact.