The Great Schlep

This is funny, smart work. Sarah Silverman and Droga5 have joined forces to convince young Jews to pitch the merits of Obama in '08 to their less-enthused Floridian grandparents. With America's election history, and how tightly the decision has come down in a few "battleground" states, this could have big impact. And it looks like it might be doing so already. Sarah does a great sell. And Droga5's thinking is visible enough to be clever, but not make it immediately apparent that this is an ad agency created microsite. Also check out Aliens Vote from Cuban Council (the guys behind K10K, remember them?). They're documenting who non-eligible voters within the US would vote for.