Billionaire Suicides Contexual Ads

Have a look at the the contextual ads on the homepage and the actual article page for the Suiciding Billionaires. Oh dear. It's worse for the actual article page. The orange banner started with "What would you do if you had more time" Note for all brands. I don't want my banner shown on anything related to death. ie suicide, dogs killing kids, war etc etc. It's just too much of a minefield. I guess publishers will lose ad revenue and have to settle for a "happy news site" On a side note: Also why can I only comment on certain news articles on news.com.au. Howard calling shotgun to Obama's place = OK, Babysitters Dog kills little girl = OK, Guy with pants down on ski lift (very front page worthy) = OK but suiciding billionaires = NO and a driver arrested speeding and wanking (again front page worthy) = NO