Hijack Online Comps for Causes

Julian is using the competition money from a comp to be donated to the Bush Fire Appeal. More details here The company Smith chips has already donated $10,000 for their "biggest Facebook group" comp which ended up being 119,000+ members. Anyway you look at it Samboy chips got their name out and the money went to a good cause. Win win. The purpose of the campaign was to get word out there of the chips returning and they have succeeded. I wonder how long this trend will last? If only we could hijack the TV ratings in Australia and start getting decent shit on the box.