Example A: Well timed, on message, quality production and had a nice twist at the end. Great work. I expect us all to get sick of hearing about Old Spice soon but right now I'm still on the Old Spice fun train.
Example B: Swan Dive into the worst delivery you can imagine.
Um... Tim is the brother of former Australian Treasurer Peter Costello.
If you haven't seen the Old Spice I'm on a Horse spots by now, you must be living under a rock, or alternatively, you are my grandma.
Old Spice is running with the momentum and doing mini on-the-fly videos with star Isaiah Mustafa. Tweet your request to @oldspice and he'll respond via video.
Here's a marriage proposal:
UPDATE : Adweek has an interview with W+K's global interactive CD @iaintait on the behind-the-scenes goings on of the campaign. Brilliant.